StrategySetting direction.
THYRD develops strategies for sustainable growth in the age of AI, social media with real business impact, and greater visibility for leaders and brands.
Strategy applied.
THYRD helps marketing and communications leaders navigate times of change. With the right strategies and hands-on guidance to turn them into tangible results.
Let’s talk
What we do
The goal is rarely the problem. Getting there sometimes is.
THYRD operates where strategy meets execution, change meets organisations, and businesses meet their partners and agencies.
THYRD steps in where independence, strategic clarity and operational depth are required.
Why THYRD?
Do what matters.
Not just more.
Marketing and communications are under pressure: more channels, more data, more AI, less budget, less time.
But what actually matters to your business? What can be handled in-house, what gets automated, where do partners fit in – and how do you make it all work together?
THYRD helps you make the right decisions, combining the strategic rigor of a consultancy with an agency’s understanding of what it takes to turn strategy into action.
Our name
THYRD.
The third perspective.
Businesses know their business. Agencies, consultancies and specialists know their disciplines.
THYRD brings an independent perspective to where strategy meets execution and businesses work with their partners. We help make better decisions and turn them into action – with consistency, clarity and a view of the bigger picture. Independent by design, with no agenda of our own.
The name THYRD comes from the English word 'third' – because it sometimes takes a third perspective to see clearly and act with confidence.
Services
Advice that turns decisions into action.
Marketing and communications are changing on many fronts at once. THYRD helps where it matters most.
StrategySetting direction.
OrganisationBuilding the playbook.
THYRD brings internal teams, external partners and automation into one effective system.
ExecutionTaking ownership.
THYRD keeps success on track through hands-on steering and long-term senior counsel.
We avoid the word transformation.
We just get on with it.
The founders
Two independent perspectives on marketing and communications.
If you've spent years making executive decisions yourself, you advise differently: closer to reality than to the textbook.
Verena Letzner
More about Verena
Verena brings over 16 years of experience in social media and digital marketing across a wide range of industries. She spent the last eleven of those years at the Serviceplan Group, progressing from team leader to managing director of her own agency with more than 120 employees.
What she has learned: impact comes from content excellence and from the interplay between strategy, execution and the people who connect the two.
Her focus at THYRD: marketing strategy, marketing governance and organisational consulting, social media for B2B and B2C, content, influencer and creator marketing, and performance marketing.
Karsten Krämer
More about Karsten
Karsten brings more than 20 years of experience in marketing, media and the digital economy.
Most recently, he was Managing Director and COO at C3, where his responsibilities included its development into a digital agency and the creation of the CYAN consulting unit. He advised major brands on content ecosystems, AI strategy, and the organisational change that comes with both.
What he has learned: change does not happen by thinking and talking about it. It happens by doing it.
His focus at THYRD: communications strategy, AI strategy and automation, organisational design in marketing and communications, content marketing and ecosystems, and defining and steering success.
What sets us apart
Independent advice in a market built on dependencies.
Reality over slides.
We do not deliver strategies that end with a polished presentation. We know that impact comes when strategy works with real teams, budgets and operational processes.
Impact over activity.
The value of a decision lies in its results, not in the number of workshops it took to get there.
Experience over theory.
Years of making business decisions at executive level shape the way you advise: grounded in real consequences, not textbooks.
Independent by design.
Our recommendations are guided by what the situation needs, not by what we have to sell.
